As part of its commitment to serving the Guests of Allah and contributing to their comfort during the Hajj pilgrimage, Darb launched its humanitarian initiative for the 1447H Hajj season in collaboration with Hadiyah Al-Haj & Umrah Association. Through this initiative, 2,000 umbrellas branded with the Darb identity were distributed to pilgrims within the Holy Sites.
This initiative reflects Darb’s dedication to easing the journey of pilgrims, particularly amid the high temperatures experienced in the Holy Sites. The umbrellas serve as a practical means of protection from the sun, providing shade and comfort while pilgrims move between the sacred locations and perform their rituals, contributing to a safer and more comfortable Hajj experience.
The initiative embodies Darb’s values of community service and social responsibility. The company is committed to supporting humanitarian efforts and being actively present during seasons that require collective contributions to serve visitors. It also highlights the successful partnership between Darb and Hadiyah Al-Haj & Umrah Association, which oversaw the distribution of the umbrellas throughout the Holy Sites.
Darb affirmed that serving the Guests of Allah is one of the initiatives it takes great pride in, stemming from its commitment to social responsibility. The company prayed that Allah accepts the pilgrims’ Hajj and righteous deeds and grants them a blessed and rewarding pilgrimage.
