Darb Fuel Company Limited has signed a five-year strategic cooperation agreement with RedBox, aimed at providing prime locations for the RedBox brand across Darb’s station network in various regions of the Kingdom of Saudi Arabia.
The agreement aims to leverage selected locations within Darb’s station network for RedBox, supporting the brand’s expansion plans and enhancing the accessibility of its services to a wider customer base. The partnership also includes collaboration on joint marketing and promotional activities and initiatives between the two parties.
Darb Fuel Company Limited was represented at the signing by Mr. Fawaz Al-Zuhairi, Director of Real Estate, while RedBox was represented by Mr. Obaid Qureshi, Director of Network Growth.
This partnership forms part of Darb’s ongoing efforts to expand and develop the range of services available across its stations beyond traditional fuel services, by introducing integrated options and services that help meet customers’ needs and enhance the overall value of their experience.
